In good company

DesignEdge was established in 1992 and has a proven track record for award-winning and commercially successful product development. We are located in Stow-cum-Quy, three miles east of Cambridge, the great University city and near the A14 with plenty of on-site car parking. DesignEdge can launch your product idea into reality. Our aim is to combine innovation and styling excellence to add value and reduce your assembly, materials and part costs. Working with DesignEdge can open up new design possibilities and provide you with the competitive edge, to find out more contact us to start your project.

  • We wanted to develop an instrument that made everything else used by an electrician feel much more comfortable and easy to use than they did before. The design is so clean and functional that it manages to make something very complex look very simple, but it won’t cross our users’ minds that design has been involved in developing the product. There are no buried functions which mean it’s obvious how to use it and it features colour-coded ranges to help test selection and reduce testing time. A user guide in the lid provides all the basic information. At the customers’ request it’s also designed to take the bashing that meters receive on site.”

    Nick Hilditch | Product Manager | Megger
  • Design for us is as important as functionality. We manufacture premium end inkjet printers and want to produce products that are stylish and have a distinctive feel. Design is important to us but this isn’t the case industry wide. Many companies still see cutting out design as a way to cut costs. But with stylish products on the market this can only be to our advantage”

    Heather Kendle | Marketing Director | Inca
  • Although the modulator is a component that ultimately ends up buried inside a cellular or WiMAX base station, the aesthetic design is still important since we want the product, and Nujira’s brand to be easily and readily identifiable. It could be just another boring component and the extra effort to make the design aesthetically pleasing is definitely worthwhile. This is where DesignEdge’s knowledge of mechanics, materials and manufacturing techniques helps. While design can be the main priority with consumer products there are restrictions on more technical products, this type of design has very stringent cost, quality and technical objectives that must be met. The customers for the Nujira product are the world’s leading mobile infrastructure vendors who are working in a very competitive industry with very demanding customers; the network operators. Product reliability is very important and the thermal and mechanical design of the product directly influences this.”

    Stirling Essex | Project Manager | Nujira
  • Design Edge and ARC Medical Design have been working closely for a number of years to develop innovative medical products for identifying precancerous lesions in screening colonoscopy. Design Edge has a highly experienced team dedicated to creating novel solutions to difficult problems. Their approach of combining thought provoking simple and beautiful designs that can be mass produced for a worldwide market is why ARC has chosen them for all their design work.”

    Mr Patrick Axon | Technical Director | ARC Medical Design
  • The requirements for an attractive looking and robust product even goes down to the inside of the unit. The unit is aesthetically pleasing but maintains its core functionality that fits into a wide variety of deployments. If customers look inside they are usually very impressed, every fine detail has been planned meticulously. If people go on tour of a car plant or if it appears on TV great design promotes a strong brand.” The applications are limitless and Ubisense is now looking to use the technology to help early stage dementia sufferers.

    Dr Paul Webster | Founder and Director of Hardware | Ubisense
  • Until very recently the external design wasn’t an important factor in the marketplace. Customers just wanted to know whether a product functionally did the job it was supposed to. No one worried about what it looked like, but now there’s much more emphasis on the external design, particularly in Europe. DesignEdge wasn’t so close to the old products, so their team could see the design process with a fresh pair of eyes. Looks aren’t everything, but they do help. It’s not like producing a car, where the design could double the market for a product, but the external design could certainly help us achieve another few percent. Whereas functionality and price were previously the only areas of interest, design definitely does come into it now when buyers are choosing products.”

    Paul Walter | Managing Director | Nordson DAGE
  • Everything is powered by a single centralised hi-power Lithium Ion battery which is automatically charged by your cycling and because everything is built into the bike there’s nothing to steal and nothing to carry away at the end of your ride; no lights, batteries and locks. The seat is big and fully adjustable whilst built in suspension both front and back makes for a very comfortable ride while the sealed shaft-drive replaces the standard oily chain. SiCOOL® is a test bed for a raft of new safety features and innovations built into a lean and light frame aimed at the ‘about town’ road cyclist.”

    Tony Hooley | Technical Director | HLR
  • We started working with DesignEdge about 5 years ago and their involvement has transformed our business. DesignEdge has the unique ability to combine sound and efficient engineering design solutions with imaginative and distinctive product appearance. Every aspect of their work is well informed, meticulously executed and always underpinned by their experience in the cost-effective transfer of design into the reality of production. We now regard DesignEdge as a critical and integral part of our company and our future success.

    Maurice Bowe | Managing Director | Objective Imaging
  • With the now well established relationship between DesignEdge and the Genevac development team our latest system builds on and complements the cutting edge design of the award-winning Rocket. Design Edge worked patiently and effectively with the Genevac team, guiding us through numerous iterations of the concept whilst adapting to our constantly evolving requirements. They enabled us to achieve a final design which represents the now recognisable Genevac brand image of sleek lines combined with rugged functionality. One of their the best designs yet, we are delighted with the reception the Series 3 HT has received in our industry and look forward to working with DesignEdge on future projects.

    Graham Broadbent | Director of Product Development | Genevac SP Scientific
  • Design Edge and ARC Medical Design have been working closely for a number of years to develop innovative medical products for identifying precancerous lesions in screening colonoscopy. Design Edge has a highly experienced team dedicated to creating novel solutions to difficult problems. Their approach of combining thought provoking simple and beautiful designs that can be mass produced for a worldwide market is why ARC has chosen them for all their design work.” EndoCuff™ has won a number of prestigious design awards including the Industrial Product Design of the Year category of the Plastics Industry Awards 2013, dedicated to rewarding innovation and exceptional performance to the best designers within the polymer field. Also the coveted Red Dot award in 2012 and a silver award in the A’ Design Awards and was a finalist in the Design Week and D&AD awards.

    Mr Patrick Axon | Technical Director | ARC Medical Design