DesignEdge has invested in SolidWorks Simulation to allow our product engineers to evaluate structural performance under a range of physical scenarios. The powerful virtual testing environment enables designers to determine thermal models, finite element analysis, product mechanical resistance, product durability, natural frequencies and test heat transfer.
Richard Norman, Senior Design Engineer: “Using Simulation early in the design process allows our clients to maximize product quality and reduce costs. You can optimize products for weight, vibration or instability based on a range of physical and geometrical parameters. You can quickly and easily employ advanced simulation techniques that cut down on costly prototypes, eliminate rework and delays, and save you time and development costs.” Visit ‘Our Services’ to find out more about our mechanical design capabilities and how DesignEdge can make your business successful.
Ubisense led a Cambridge glory charge as it won two UK Queen’s Awards, for International Trade and Innovation. Ubisense designs and develops innovative precise real-time location tracking systems, serving customers such as BMW, Airbus, Aston Martin, Caterpillar, US Army and Deutsche Telekom. It won the Award for its outstanding achievement in increasing its export sales growth of 83 per cent since 2008.
DesignEdge has been working with Ubisense over the last 8 years across their full product range of RFID location tags. Says Dr Paul Webster, Founder and Director of Hardware: “Design is very important when you are pioneering a new technology and we have always been more focused on product design than our competition. DesignEdge has managed to produce stylish and attractive designs that maintain a distinctive look and feel.”
The EndoCuff, a disposable overtube that slips onto the end of conventional colonoscopes to improve mucosal vision and enhance tip control, has been awarded the coveted Red Dot. The Red Dot Design Awards 2012 is judged by a team of 30 international judges and attracted more than 4515 entries in 19 categories.
EndoCuff was awarded an ‘honourable mention’ for an outstandingly designed detail solution. Says Bruce Hutchison from DesignEdge: “We‘re delighted that the design has been recognised for its particularly well-executed aspects of design work by Red Dot and also that it will go on to play its part in improving cancer detection.” Established in 1955, designers can apply for the prizes with winners being presented in an annual ceremony, products are exhibited in the Red Dot Design Museum in Essen.
DesignEdge has worked with local company ERP (Energy Reducing Products) to produce the ELIMINATA range that save money by cutting wasted energy in existing office appliances. ELIMINATA Energy Savers offer a ‘Plug-in and Forget’ smart technology and are automatic, delivering payback within 12 months.
DesignEdge was brought in to design an electrically safe and stylish product. Alasdair Barnett: “The product is at the leading edge of technology, which needs to be reflected in the design, but we also had keep costs down in a price sensitive area. At the same time the product needs to be robust, meeting stringent safety regulations including EN 60730-1 and BS1363.” ERP announced that New Creation Works, a leading Chinese manufacturer and supplier of consumer products has licensed ELIMINATA energy saver products for distribution in China.
The Cambridge Design Icons exhibition was launched on Thursday to celebrate the top twenty most important products to come out of Cambridgeshire over the last 40 years. The PROPRIO foot designed and developed by DesignEdge with Ossur was selected from over 100 products by a panel of industry experts.
The top twenty products are exhibited at Anglia Ruskin University in the ‘Design Icons’ Exhibition as part of a month long festival, organised by Creative Front Cambridgeshire, chosen by the Design Council’s Design Fund for Growth initiative. The show was opened by guest speakers; Julian Huppert, MP for Cambridge and Clive Grinyer, Head of Customer Experience at Cisco Systems. Running until the 23rd of February attendants have an amazing opportunity to explore exhibits which spanned from the 1970’s to the present day.
Cambridge industrial design company DesignEdge has become a member of the British Design Innovation. The BDI is the trade body for the UK’s leading design and innovation firms and allows the company to showcase its work to the design community and potential clients.
Says the company’s Alasdair Barnett: “As members of the BDI we are able to play a part in promoting the importance of good design as well as showing potential clients all our recent work and how we are able to help them with their design and engineering requirements. The BDI helps you find the right design partner to make your innovation more effective and build your brand.” DesignEdge offers an integral product and mechanical design service to local and national companies, taking sketch ideas all the way into manufacture.