12th June 2013 Industrial Designers on Podium With Olympic Torch

EndoCuff has already won an Honourable Mention in the Red Dot Awards and a Silver Award Winner in the Medical Devices Category of the A’ Design Awards. The product is now a finalist in the D&AD Professional Awards in the Industrial Product Design Category.

EndoCuff is competing against many iconic brands including the Olympic torch, Apple, Google and Nike. Since 1988 D&AD Juries have rewarded brilliant creative thinking for products ranging from baby bottles to bikes. The jury includes such luminaries as Hartmut Esslinger founder of Frog Design and Luke Pearson of PearsonLloyd Design. The Yellow Pencil is recognised the world over as a symbol of the very highest creative achievement. DesignEdge has worked with ARC Medical for over 3 years to design and develop this innovative device into volume production.