Domino brought in DesignEdge, which has a proven track record in creating designs for the printing industry with Inca, Videojet and Xaar for a new range of primary coding products, its biggest ever product launch. This led to the agency being tasked with creating a new look that would go through its complete range of products making them easily identifiable as high quality Domino products. Starting with sketches and moving quickly into 3D CAD, DesignEdge generated a detailed design taking into account mechanical issues, ink bottle designs, servicing and sealing the entire product to IP54 industrial standard. The Continuous Inkjet (CIJ) printer is easy to operate through its intuitive user interface, dual position door and a simplified fluid replacement system using microchip-enabled fluid bottles.


Our product range has evolved through acquisition so had a very disparate look. Our latest launch, our biggest ever, gave us the opportunity to put some design thought into the range and then follow it through everything we do. Although our products are for industrial use it’s important that they look like the ground-breaking pieces of engineering that they are. DesignEdge’s great understanding of our sector and also the way they bring good looks into a design – often pushing the boundaries further than we would have considered in-house – has resulted in a fantastic looking range of which we can definitely be proud and stand out from the competition.”

Robert Pulford | Group Development Director | Domino Printing Sciences