DesignEdge and ARC Medical worked intensively on an innovation to improve the colonoscopy procedure in terms of visibility, detection, speed and patient comfort. EndoCuff™ is an overtube that slips onto the tip of a colonoscope and improves the physician’s ability to visualize and examine the mucosa. Its unique industrial design uses advanced polymer technology to provide a rigid support structure combined with flexible projections which gently open the colon wall. EndoCuff™ reduces slippage, assisting the physician by maintaining a steady view while instruments are fed through the biopsy channel. The design language reflects a compact, high quality, technically detailed device suitable for a medical environment. With sixty million procedures worldwide and the possibility of increasing the number of polyps identified during a procedure EndoCuff™ will revolutionise detection rates within cancer screening.

Design Edge and ARC Medical Design have been working closely for a number of years to develop innovative medical products for identifying precancerous lesions in screening colonoscopy. Design Edge has a highly experienced team dedicated to creating novel solutions to difficult problems. Their approach of combining thought provoking simple and beautiful designs that can be mass produced for a worldwide market is why ARC has chosen them for all their design work.” EndoCuff™ has won a number of prestigious design awards including the Industrial Product Design of the Year category of the Plastics Industry Awards 2013, dedicated to rewarding innovation and exceptional performance to the best designers within the polymer field. Also the coveted Red Dot award in 2012 and a silver award in the A’ Design Awards and was a finalist in the Design Week and D&AD awards.

Mr Patrick Axon | Technical Director | ARC Medical Design