A product designed by Cambridge based DesignEdge has won the Industrial Product Design of the Year category of this year’s Plastics Industry Awards (PIA). The PIA is a national event, dedicated to rewarding innovation and exceptional performance to the best companies and designers within the polymer field. The ceremony is held annually in London and is considered to be the ‘Oscars’ of the UK plastics industry.

EndoCuff is an overtube that fits onto the tip of conventional colonoscopes to improve the colonoscopy procedure. Its innovative use of polymer technology and ground breaking design integrated with real health benefits within cancer detection made EndoCuff a winning candidate. DesignEdge was previously a finalist in the PIA awards for its work with Megger on a range of electrical test meters.