What We Delivered
We have worked on various projects with Inca Digital over the last 10 years and helped the company develop from a small Cambridge start-up company to become one of the world’s leading inkjet pioneers. The challenge was to create a distinctive design for its latest premium end inkjet printer, the Onset M and help cement its position at the forefront of machine productivity, innovation, quality and reliability. Working closely with engineering, marketing and electronics we needed to explore different aspects such as accessibilty, user functionality and form factors, to combine everything into an elegant industrial design package.
We handled all the industrial design and to ensure a fast turnaround, began working straight away in 3D, generating initial digital idea sketches, modelling a range of realistic concepts that could be adjusted on the fly as they were refined in response to client feedback. The Inca Onset M is the world’s fastest large format digital flatbed printer. It offers large format printing for retail, advertising and point of purchase graphics at unprecedented speeds. With design bringing a key brand advantage, Design Edge were well positioned to provide both stylish design and manufacturing knowledge with cutting edge technology.
“Design for us is as important as functionality. We manufacture premium end inkjet printers and want to produce products that are stylish and have a distinctive feel. Design is important to us but this isn’t the case industry wide. Many companies still see cutting out design as a way to cut costs. But with stylish products on the market this can only be to our advantage”Heather KendleMarketing Director, Inca
Onset M enables the production of a broad range of work that can be printed with analog processes, but with much faster turnarounds, creating a profitable solution for short run work.