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Designed for success

DesignEdge is an established industrial design and product development consultancy with over 20 years experience spanning: innovation management, concept generation, product definition, technical implementation and brand building communication. Based in Cambridge, DesignEdge was founded by Bruce Hutchison and Alasdair Barnett with the aim of transforming ideas and providing commercial achievement for forward-looking companies. Our success is reflected in our long term client collaborations, repeat business and numerous design awards.


Alasdair Barnett

Founder / Business Director

Alasdair Barnett attained a BSc in Industrial Design and Technology from Napier University. His skills centre around attention to design detail combined with a thorough understanding of all aspects of design and manufacturing. His design abilities range from initial product concepts, 3D CAD modelling through to rapid prototyping techniques, injection moulding componentry, full manufacturing documentation, business development and user validation studies.


Bruce Hutchison

Founder / Design Director

Bruce Hutchison is a BA Honours graduate from the world renowned University of Northumbria product design course. He is highly experienced in NPD delivering exceptional standards of innovative and technical design solutions. Bruce is keen to take on and implement new industrial design and mechanical engineering from ideation and advanced CAD surface modelling through to fully documented design for manufacture.



Work with us

Working at DesignEdge is an opportunity to be part of a team that is passionate about creating truly exceptional product designs. We are always on the lookout for bright sparks with creative thinking, exceptional hand drawing and SolidWorks CAD abilities. Have a look at our projects, news and our capabilities and if you like what you see just get in touch.

We engaged DesignEdge Cambridge Ltd over the course of three iterations of our in-ear headsets (our Biometric headset, Qualcomm TrueWireless Earbuds and sports wired version of the Qualcomm TrueWireless Earbuds). Our engagement lasted several months and resulted in the production of three form factors for our projects for our internal use during which time DesignEdge provided us with extremely valuable technical guidance, design help and support for our projects. We unveiled the headsets at CES in January 2018 and they have since received positive recognition in the market.

Nicolas GraubeVP Technology | Qualcomm Technologies International Ltd

With the now well established relationship between DesignEdge and the Genevac development team our latest system builds on and complements the cutting edge design of the award-winning Rocket. Design Edge worked patiently and effectively with the Genevac team, guiding us through numerous iterations of the concept whilst adapting to our constantly evolving requirements. They enabled us to achieve a final design which represents the now recognisable Genevac brand image of sleek lines combined with rugged functionality. One of their the best designs yet, we are delighted with the reception the Series 3 HT has received in our industry and look forward to working with DesignEdge on future projects.

Graham BroadbentDirector of Product Development | Genevac SP Scientific

Design Edge and ARC Medical Design have been working closely for a number of years to develop innovative medical products for identifying precancerous lesions in screening colonoscopy. Design Edge has a highly experienced team dedicated to creating novel solutions to difficult problems. Their approach of combining thought provoking simple and beautiful designs that can be mass produced for a worldwide market is why ARC has chosen them for all their design work.” EndoCuff™ has won a number of prestigious design awards including the Industrial Product Design of the Year category of the Plastics Industry Awards 2013, dedicated to rewarding innovation and exceptional performance to the best designers within the polymer field. Also the coveted Red Dot award in 2012 and a silver award in the A’ Design Awards and was a finalist in the Design Week and D&AD awards.

Mr Patrick AxonTechnical Director | ARC Medical Design

Award winners

Our proven track record for design and developing commercially successful product development has won many awards.

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DesignEdge Cambridge Ltd
Unit 5 Quy Court
Cambridge CB25 9AU

Tel +44 (0)1223 566439