DesignEdge has been shortlisted in the international Design Week Awards in the Product Design Category. The EndoCuff is pitched up against such brand icons as the Apple 27-inch iMac, iPad Mini and Logitech at the Honourable Artillery Club with a star host Lauren Laverne.

Says DesignEdge’s Bruce Hutchison, “We are delighted that the many challenges we overcame to create a device to improve the colonoscopy procedure and cancer detection has been recognised at these awards.” Established in 1989, this is the largest awards scheme of its kind in the UK. The Design Week Awards recognise excellence and innovation in design across nearly 20 design specialisms ranging from corporate identity through to websites and consumer products. Aesthetics and innovation, the quality of form and function are the elements acknowledged every year.